Thomas Morva asked:




For individuals and businesses that wish to sell products and services online, one of the most important things that they need to consider is the mode by which customers would pay for the products or services they buy online. Among the different modes of payments, the preferred option for most consumers is through their credit card because in recent years, consumers have become very comfortable with using their credit cards to make online purchases. Given this, it is very important for online companies to make sure that their website are able to process credit card payments. The process of doing so involves businesses setting up an Internet merchant account with a credit card processor, which plays a major role in allowing businesses and individuals to accept credit card payments online.

Internet merchant accounts

Internet merchant accounts are set up by businesses for the sole purpose of receiving credit card payments from the credit card companies of their customers. Usually, the funds or the payments made by credit card companies only stay in these accounts for less than half a day before the funds are transferred to the bank account of the business. Moreover, Internet merchant accounts provide the credit card processor of a business with an automatic way of handling credit card payments that are made online.

However, before setting up an Internet merchant account, business owners first need to understand the different terms involved in using one. One of these includes knowing what a payment gateway is. This is an online credit card processor that provides a path between a customer’s credit card account and the Internet merchant account of the online business. Their primary role is to verify the customer’s account information and the online business’s request to have the funds transferred to their bank account. Another important term is funds capture, which is the process where a transaction deposit is made on a business’s Internet merchant account. On the other hand, the term settlement means that the funds from a customer’s credit card account has been transferred to the business’ Internet merchant account.

For online companies, it is essential that their websites are able to process credit card payments, which makes it very important for them to set up an Internet merchant account. However, before setting up such an account, business owners first need to understand the different terms involved in the process of accepting credit card payments online. This is because doing so allows them to fully appreciate how the whole process works.

Delores

Robert R. Brady asked:




Many intelligent and aware online business owners often tend to forget a particular aspect of owning and conducting an e-commerce enterprise. Although they may spend a great amount of time setting up their website, inventorying their services and products and posting photographs of the same, they sometimes forget about spending time on the eventual result, which is making the transaction easy for the customers they are targeting.

The most popular as well as the most convenient method of payment online is by credit card. Several other options available to customers and sellers, but this article focuses on setting your business up to receive credit card payments. Since it has been established as the most popular choice of payment method for online consumers, it is no longer an option on your site, but essential for your business.

The Internet, by design, provides instantaneous access to various kinds of information and other services, which may even be your business. Consumers who like the ease of access the Internet provides, do not want to be hassled with making telephonic orders or with writing out and mailing checks drawn on their accounts. If your business doesn’t provide them with a quicker option, they will look elsewhere. Also, since your retail outlet is no a store in the tangible sense, accepting credit cards make it seem more real to the customers. Additionally, if you accept cards then you don’t have to make frequent trips to the bank and worry about checks bouncing.

The first step in equipping your business to accept credit card payments is to contact providers of merchant accounts, who can give you such services. This involves an application process, which has certain qualifications and eligibility criteria, for both your business and you.

Merchant account providers are of three types:

1. Direct Processors:

These are usually banks, allowing you to directly access processing centers for credit cards. You require an order form, which once completed is sent from your site to a secure server, which absorbs credit card information, subsequently transmitting it to the bank involved.

This type has a distinct disadvantage in that banks don’t like to be involved with online e-commerce businesses. The prime cause for this is that they do not have access to any transaction slips which the cardholder signs.

2. Brokers:

Brokers are middlemen such as PayPal and Monster Merchant Account. They act as intermediate agents between the direct processor and you. A system known as the discount rate system pays for their involvement.

A discount rate is the amount on each sake that you are charged by the intermediary for their services for the payment. For instance, on a sale of $500, for a discount rate of 5%, you receive 5% less than that amount, i.e. you receive $475 and the broker receives $25. If you have a large profit margin and you make smart deals on your wholesale purchase, then you receive a pretty good deal with this system.

3. Third-party processors

This system is similar to the broker service, but they also have some additional services. Third party processors are fundamentally of two types:

Fulfillment houses – Webgistix and National Fulfillment Services are companies that take orders for the products that you sell through a live operator who uses a toll-free number and then ship the packaged goods for you to the customer while providing you with an online transaction record. It is a pretty neat process. These houses too charge a discount rate of 5%.

Service providers – If you have a credit history that is not too reliable, then you can use these services as they allow you to bypass the requirements of a merchant account, since the payments made by your customers are processed from the service provider’s merchant account. The service provider acts as the legal retailer and you are known as the agent. The only drawback to this system is that the fees are higher than normal.

There is one more thing to note: A lot of these services provide different kinds of services and are not protected against fraud. Thus, if a consumer purchases your goods using stolen credit cards, you will probably be liable for the entire cost of the goods. An example of such a service provider is iBill, and another is Vantage Card Services. These companies allow you to set up services or accepting card payments along with telephonic payments and online checks.

Roberta

Morgan Hamilton asked:




A few months ago, I finished setting up a website to sell some great niche products that I had a hand in developing. I know that there’s a market out there for what I’m selling so I was very excited about this new business opportunity. However, I’ve only received a fraction of the amount of orders I initially projected, even if my site has been fully operational for a few weeks.

I know that potential customers aren’t having any trouble finding me because there’s a good amount of traffic on my site. The problem is that they’re just not ordering. I asked a friend to review my site and he immediately spotted the problem. He told me that the customers are not ordering my product because I wasn’t set up to accept credit cards online.

I thought about signing up with a service to allow me to accept credit cards online when I was first getting my site in order. However, I decided to skip that step in the beginning because I was working against a tight deadline. I eventually wanted to accept credit cards online, but figured I’d be ok going with PayPal and Google Checkout for a while. The problem was that not as many people use those payment options as I’d counted on. It looked like that I would indeed have to get set up to accept credit cards on the Internet sooner than I anticipated.

I asked my friend about how to accept credit cards online because I didn’t know the first thing about it. I found out that I’d have to open up a merchant account with a service company that specializes in helping website operators accept credit cards online. My friend told me that I could do it quickly by upgrading my PayPal account, but I didn’t like the looks of their fee schedule.

I thought that there ought the be some pretty low rates available due to the competition if there are as many companies out there that help business owners accept credit cards online as my friend said. As a result, I spent a bit of time shopping around and comparing the rates, terms of service, and features of some of the more popular merchant account providers. I signed up and got started right away when I found a service that offered good features with low rates.

I’m finally starting to generate the level of income I expected from my site now that I’m able to accept credit cards on the Internet. I did not expect that the solution would be so simple. I’m just glad that my friend was able to spot to problem quickly and help me get on the right track. You should make sure you can accept credit cards online if you’re also experiencing low sales volume despite high levels of traffic.

Francis